Our holistic approach to marketing assures that every avenue of promotion possibility is explored to create a complete marketing campaign: a plan with a targeted message that is communicated through every segment of the strategy.
The 360° approach assures that no part of the publishing process goes unexamined; each aspect is interconnected to assure the consistency and power of the message.
From before sell-in to after sell-through, Launchpad stays the course.
What The Launchpad 360° Advantage Delievers
- A unique and powerful positioning strategy to direct and inform every aspect of the publishing plan
- Full spectrum Internet capabilities including social networking, SEM, advertising, publicity, pod and vod-casting, digital programming, virtual events and site construction and linking
- Turn-key implementation of targeted, innovative advertising, promotion, and publicity campaigns
- Flexible service that can augment or initiate publishers’ plans
- Customizable modules to fit all needs, schedules, and budgets
- Materials for proposals, presentations, promotions, conferences, and conventions
- New product ideas and brand extensions
- Packaging/design/jacket and publishing consultation
- Public presentations, panels, speeches for associations